By Alain Derderian Last updated May 31, 2023 4 min read Quick Take Why 10-years from now COVID will be looked at as a positive evolutionary force in hospitality What makes the Middle East the most exciting market for hotel technology How to pitch technology investments from an ROI perspective TABLE OF CONTENTS With a shift in guest preferences and a rise in popularity of apps like ChatGPT, you might be wondering whether widespread technology adoption in the hotel industry is here to stay.