What Gets Measured Gets Done What does the geckoboard on your startup’s co-working wall space measure? Lots of numbers? Numbers that mean something to you personally? Are there numbers missing? Do you like the “how do my customers feel today” score? Since the landmark Balanced Scorecard was introduced to CEOs in the late ‘90s, more holistic sets of metrics, crucially including both lead and lag indicators, have become the norm for captains steering their startup ships.