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Alberto Gonzalez on Muck Rack

Alberto Gonzalez

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As seen in: BioBioChile, MSN Chile, Diario AS, El Universal (Mexico), Vandal, Yahoo Noticias, Dagbladet, Heraldo de Aragón, El Economista (Mexico), Radio Intereconomía, EIN News and
La objetividad es una utopía | Investigación/Periodismo de Datos en @biobio | Deportista de bajísimo rendimiento | IEP Chiguayante
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Articles

Cómo gestionar un lanzamiento de producto en eCommerce paso a paso

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By Alberto Gonzalez Verified, Alberto González
| Marketing 4 Ecommmerce Verified
Lanzar un nuevo producto parece, sobre el papel, una tarea sencilla: preparar la ficha, activar la campaña y empezar a vender. Sin embargo, la realidad es mucho más compleja. En un eCommerce intervienen múltiples departamentos (marketing, compras, diseño, tecnología, logística, atención al cliente o CRM) y basta con que una sola pieza falle para que el lanzamiento pierda impacto o, directamente, genere una mala experiencia para el cliente.
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Cómo usar agentes de IA para atender mejor a tus clientes

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By Alberto Gonzalez Verified, Alberto González
| Marketing 4 Ecommmerce Verified
Cuando pensamos en un agente de IA, es fácil imaginar un chatbot respondiendo preguntas frecuentes en la esquina inferior de una página web. Pero la realidad es que este tipo de herramientas han evolucionado mucho en muy poco tiempo. Los nuevos agentes de IA ya no se limitan a responder preguntas. También pueden recopilar información, recomendar productos, reservar citas, iniciar procesos de compra, generar tickets de soporte o incluso ejecutar acciones dentro de otras aplicaciones.
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How to make ICE smart again

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By Alberto Gonzalez Verified, Alberto González
| Iola Register Verified
Immigration policy can’t rely on force alone. That was one perhaps obvious but profound insight George W. Bush helped me learn in the 1990s. He was the governor of Texas and had asked me, then serving as his secretary of state, to be a liaison on border issues with Mexico. I came to see the Southern divide for what it is: a place where economic and human ties run deep, and security matters. Equally important, though, is that the rule of law is measured, in part, by how the government upholds it.
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