Alec Martin

Rain is not a nuisance in Amsterdam — it’s a rhythm, a muse, a mirror of the city’s soul. The Dutch know it well: umbrellas flip, bikes glide through puddles, canals shimmer silver, and the air thickens with poetry. For its hometown’s 750th anniversary, Scotch & Soda bottles this very spirit in its latest capsule, Let It Rain — a sartorial ode to the beauty of getting wet.

Corona turns 100 — and it’s celebrating with more than just a cold beer. Teaming up with French swimwear icon Vilebrequin, the brand is launching a limited-edition capsule that brings Riviera elegance to your beach days. Corona turns 100 — and it’s celebrating with more than just a cold beer. Teaming up with French swimwear icon Vilebrequin, the brand is launching a limited-edition capsule that brings Riviera elegance to your beach days.

Two decades ago, in sun-drenched Marseille, American Vintage emerged with a simple but striking idea: comfort is confidence. What began as a love affair with the perfect white T-shirt has since evolved into a global wardrobe for men who move through the world with ease—and intention. Now celebrating its 20th anniversary, the French label isn’t just reflecting on its journey. It’s reaffirming what modern masculinity can look—and feel—like: tactile, understated, and boldly unafraid of softness.