Aleksander Góra

Every decision to buy something is made via a whole range of mental shortcuts. Understanding these heuristics is essential for any marketer, as most purchases are far from rational, considered judgements. On the 18th of March, one of Uber’s autonomous cars in Tempe, Arizona struck and killed a woman in the street in what is the first pedestrian death caused by a driverless car in America. No doubt, the (rightful) media interest around this will create the perception that driverless cars are unsafe.

Checkup Calls & Swag is the sixth and final part of The Ultimate UX Design Guide to SaaS Customer Onboarding. SaaS Customer On-boarding is the process that users have to experience while initiating their journey on a company’s software application. Customer on-boarding initiates from the experience that employees previously had to undergo while joining a firm. The on-boarding process sets the tone for a good user experience.