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Alex Brownsell on Muck Rack

Alex Brownsell

Verified
  • Head of Content and Writer, WARC
London
As seen in: WARC, LinkedIn, Campaign (UK), i-D, PR Week, Campaign (US), Raconteur, Campaign Asia, MM+M, PRovoke Media, Campaign India and
Writer. Head of Content for WARC Media at @WARCEditors. Personal opinions etc. #TUFC
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Articles

Mastering TV advertising with strategic leadership

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By Clara De Rosa, Alex Brownsell Verified, Aaron Goldman, Adam Boucid
| MediaCat Magazine Verified
Fast forward to 2024 and ‘TV’ is a lot more complex. It now encompasses a dynamic mix of these channels, as well as on-demand and digital streaming services, each with its unique set of platforms and viewing habits. Buzzwords like AVOD (Ad-Supported Video on Demand), FAST (Free Ad-Supporting Streaming TV), CTV (Connected TV), and OTT (Over-the-Top) have entered the mainstream advertising vocabulary, adding layers of additional complexity to advertisers’ and media planners’ workflows.
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Reddit leapfrogs X to become UK adults' fifth favourite social media site

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By James Swift Verified, Alex Brownsell Verified, Grace Gollasch Verified, Christine Ochefu
| MediaCat Magazine Verified
Reddit has become the fastest-growing large social media platform in the UK, overtaking X and reaching half of the country’s online adults. According to Ofcom’s Online Nation Report, Reddit reached 47% of the UK’s online adults (22.9 million) in May 2024, up from 33% (15.6 million) in May 2023. As a result of this increase, Reddit rose two positions in the rankings of large social media platforms, overtaking X and LinkedIn to become the fifth most popular service among UK adults.
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Christmas viewing shows audience fragmentation

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By Doug Whelpdale, Alex Brownsell Verified, Adam Boucid, Andy Jones
| MediaCat Magazine Verified
With any luck Christmas Day heralds a hearty meal with friends and/or family, but then what? For a great many people, the answer is to watch television. As with any occasion where large numbers of people might watch together, we are interested to know just what they will watch. Is it perennial favourites? Or is the nation switching over to newer options from pure-play VOD or video-sharing services?
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