The New York Times is planning to go toe-to-toe with creative agencies to secure direct client relationships, its innovation head Sebastian Tomich reveals. Sebastian Tomich, senior vice president, advertising and innovation, The New York TimesSometimes boring is good. This is particularly true if you have reshaped your commercial operations with the vim and vigour displayed by The New York Times over the past couple of years.
French media and entertainment giant Vivendi is to buy Havas through the acquisition of Groupe Bolloré’s 60% stake in the advertising group. Pic: DmexcoMusic, TV and telecommunications firm Vivendi – which owns Universal Music and pay-TV broadcaster Canal+ – has offered €9.25 per share, valuing the deal at €2.3bn ($2.5bn). France-headquartered Vivendi is chaired by Vincent Bolloré, a former Havas chief executive and father of current CEO Yannick (pictured).
Publicis Media agency network Zenith has unveiled a new positioning, ‘ROI+’, promising to offer greater “upstream” business services and create “downstream” efficiencies. Zenith: New brand identity and ‘ROI+’ positioningIn a statement, Zenith said the new approach will allow them to solve client business challenges, centred on three core pillars. Firstly, the network will develop its focus on “upstream” strategies to deliver greater ROI through business transformation.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".