Grace Gollasch on Muck Rack

Grace Gollasch

Verified
London
As seen in: Marketing Week, Flipboard, Mediaweek (Australia), Media Cat, MediaCat Magazine, Chattr, FutureWeek
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Articles

Charities on the rule change set to drive ‘£290m donation uptick’

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By Amrit Virdi Verified, Molly Innes Verified, Grace Gollasch Verified, Charlotte Rogers Verified
| shorturl.at
The Data Use and Access Bill, which became UK law this summer, has opened the doors for communication – especially for charities. New soft opt-in rules will allow charities to send marketing emails and SMS to existing supporters in specific conditions, which comes with benefits and challenges.
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B2B marketers need to show where customers come from

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By Mimi Turner, Grace Gollasch Verified, Josh Stephenson Verified, Charlotte Rogers Verified
| buff.ly
In the baseball movie Moneyball, Brad Pitt plays Billy Beane, manager of the Oakland Athletics, a losing team whose players are being sold off for parts. With little money and a lot to prove, he enlists help from baseball analyst Peter Brand (played by Jonah Hill) and bets on a new strategy to get ahead. In a pivotal scene, Brand explains that Beane does not need to sign big-name players to win games. What he needs is a clearer picture of what drives results. “You’re trying to replace Johnny Damon.
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Maritime body sent messages in a bottle to reckless 'boaties'

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By Svilena Keane, Grace Gollasch Verified
| Media Cat
New Zealand’s maritime regulatory agency delivered messages in a bottle to ‘boaties’, as part of the campaign leveraging context and the strengths of direct mail to drive home a message about water safety. Maritime New Zealand’s ‘come home safe deal’ campaign was created by Auckland ad agency Federation, to reduce the number of drowning deaths in the country’s waterways.
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