In the pantheon of video game icons, you have Pac-Man, Sonic the Hedgehog, Mario, and of course—the BMW M3 GTR. In 2005, the car took the racing video game by storm when it was plastered on the cover “Need for Speed: Most Wanted”. Since then, the M3 GTR has earned a near-mythical status from both car and video game enthusiasts, with many dubbing it a “unicorn” car.