It's a well known fact trailers can be misleading. Regardless, I used to love avidly watching trailers for the latest releases, letting them temper my high levels of expectation. This had the rather negative effect of me spending most of the film just waiting for the key money shots to pop up. And even worse, when one of those moments didn't appear, no matter how much whiz-bang-pop was on the screen, my mind would become obsessed over why that scene from the trailer was cut.
Once a films over, whats really going to stick in your head is the ending. Those last moments will be what you and your buddies discuss long after the credits have rolled and is why filmmakers put a lot of stock in those last few scenes. Itd be really easy to make an M. Night Shyamalan joke about now, but kicking a man whose career has had the same trajectory as a skydive without a parachute seems a little too far.
Is there anyone in the entire history of cinema more iconic than Darth Vader? The evil-villain-cum-tragic-hero of the Star Wars Saga has been a part of the popular consciousness for nearly forty years, with his menacing helmet, rasping breath and flirty sand-based conversations making an unforgettable character whose appeal spans generations.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".