Alex Macura on Muck Rack

Alex Macura

Cape Town
As seen in: Forbes, Search Engine Journal, BEAMSTART
Working as VP marketing for www.schoolapply.com/ -thoughts twittered are my own and not does of my company.
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Alex

Contact Alex, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

New Developments In PPC: Experts Weigh In Original

|
By Ben Steele, Alex Macura, Ben Wood
| Search Engine Journal Verified
This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. With all the potential challenges on the horizon for 2024, diversification – embracing new developments, user behaviors, and channels – is one way you can insulate your businesses from disruption. Adding more channels and sources of data requires: • Willingness to experiment to discover positive and negative outcomes.
Open in Who Shared View Duplicates (4) Issue with article?

New Developments In PPC: Specialists Weigh In

|
By Alex Macura
| channel969.com
That is an excerpt from SEJ’s PPC Traits 2024 e-book, our annual roundup of skilled opinions on what you possibly can anticipate over the course of the subsequent 12 months. With all of the potential challenges on the horizon for 2024, diversification – embracing new developments, person behaviors, and channels – is a method you possibly can insulate your companies from disruption. Including extra channels and sources of knowledge requires: Clear cross-platform technique, messaging, and id.
Open in Who Shared Issue with article?

PPC Specialists On AI In PPC: Potential & Limitations

|
By Alex Macura, Amy Middleton Hebdon, Andrea Atzori, Corey Morris
| channel969.com
That is an excerpt from SEJ’s PPC Developments 2024 book, our annual roundup of knowledgeable opinions on what you possibly can count on over the course of the subsequent 12 months. This 12 months, new AI options rolled out on PPC platforms, and entrepreneurs started adopting generative AI in earnest. The mud is settling after the preliminary exuberance about AI, and we’re beginning to see extra nuanced and cautionary opinions develop.
Open in Who Shared Issue with article?
See all 29 articles
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified