Ben Wood on Muck Rack

Ben Wood

As seen in: Medium, HuffPost, Search Engine Land, Business 2 Community, Search Engine Journal, The Drum, Otago Daily Times, WARC, The Media Leader UK, MarTech and
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Articles

Why the big idea matters more than ever: Human creativity in an automated world

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By Ben Wood, Ben Wood
| The Media Leader UK Verified
Opinion – Week in Focus AI will continue to transform production, but it will not solve your core strategic questions: what should we stand for, how do we want to be remembered, and why should anyone care? We are living through the most significant shift in marketing execution in the last 20 years. AI has collapsed production timelines, democratised creative tooling and lowered the barrier to entry for almost every brand across every category.
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The authority era: How AI is reshaping what ranks in search

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By Ben Wood
| Search Engine Land Verified
In the early days of SEO, authority was a crude concept. In the early 2000s, ranking well often came down to how effectively you could game PageRank. Buy enough links, repeat the right keywords, and visibility followed. It was mechanical, transactional, and remarkably easy to manipulate. Two decades later, that version of search is largely extinct. Algorithms have matured. So has Google’s understanding of brands, people, and real-world reputation.
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Why Brand Advertising Matters For Paid Media Performance

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By Ben Wood, Loren Baker, Jenise Uehara Henrikson, Brent Csutoras
| Search Engine Journal Verified
The twin forces of disrupted attribution and changing user behavior are reshaping how audiences discover brands. Google’s mass rollout of AI Overviews and its experimental AI Mode are not surface-level UX tweaks; they represent a fundamental transformation of the search experience – one that compresses the journey from query to answer. PPC is now a more competitive, constrained, and less predictable environment.
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