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Alexander Bachmann on Muck Rack

Alexander Bachmann

As seen in: Medium, Forbes, Entrepreneur, VentureBeat, HackerNoon, AllBusiness.com, Finextra, Inc42, CEOWORLD Magazine, Salzburger Nachrichten and
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Articles

Creating Loyal Brand Ambassadors And Strengthening Your Brand Through Quality UGC

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By Alexander Bachmann
| Martech Zone Verified
We recognize that now, more than ever, influencers and brand ambassadors are taking on a much bigger role in determining the future of brands. We’ve been working with them for a long time and during this period, we’ve also been refining our approach with them. Influencers play a significant role in shaping consumers’ purchase decisions: New research shows that 69% of consumers are more likely to trust recommendations from people they know (family, friends, and influencers) than those from brands.
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Ambassador Marketing Trends To Supercharge Your Marketing Efforts

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By Alexander Bachmann
| Martech Zone Verified
Brand ambassadors are key to forming strong connections between brands and their audiences. But in a rapidly evolving marketplace, where consumer preferences constantly change, brands must stay ahead of the curve. So, how can brands maintain their competitive edge with the help of brand ambassadors? How else can brands deliver novel and meaningful experiences to their audiences? To answer these questions, we need to delve into the key trends in ambassador marketing.
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Keeping Your Company Afloat While the CEO is Away

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By Alexander Bachmann, Maria Valdez Haubrich
| Small Business CURRENTS
They say a CEO’s work is never done, as there is always ‘one more thing’ that needs your attention. However, as a CEO, at some point, you will find yourself out of the office for an extended period. It could be a business trip, conferences, client meetings, or, in my case, a two-month trip to the mountains. This year, I trekked to Everest for two months.
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