PG Wodehouse maintained there were only two ways of writing a novel. “One is making a sort of musical comedy without music and ignoring real life altogether; the other is going deep down into life and not caring a damn,” he said. Be that as it may, Wodehouse contains more wisdom than he is commonly credited with. Consider, for instance, the scene in Right Ho, Jeeves, when Gussie Fink-Nottle addresses the annual prize-giving ceremony at Market Snodsbury Grammar School.
Like sailors, the People of the Bubble are a superstitious lot prone to seeing omens everywhere. Signs of good fortune and, more importantly, ill-luck abound. The Westminster village is a little world unto itself, not at all unlike the wooden world of a sailing vessel. And just as sailors would pin responsibility for their misfortunes on an unwitting Jonah, so residents of the political bubble appreciate that, fairly or not, someone has to carry the can for calamitous events.
As a general rule, Balkan strongmen are not noted for their sense of humour. Say what you will about Enver Hoxha, however, but the Albanian dictator at least knew how to deliver a winning new year message. In a loin-girding call to arms in 1967, he warned his long-suffering compatriots that “this year will be tougher than last year”. Warming to his theme, he cheerfully observed that “on the other hand, it will be easier than next year”. He could have been talking about the NHS.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".