HEINEKEN Ireland is tackling social stigma around moderation and drinking culture in Ireland, and the results are clear: plenty has been done, but there’s more to do. As the market leader in the non-alcohol category with Heineken 0.0, HEINEKEN is focused on building and elevating the brand. Since launching Heineken 0.0 in Ireland in 2018, HEINEKEN has invested more than €30 million in the alcohol-free category and now holds a market share of over 43%.