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Alisha Buaya on Muck Rack

Alisha Buaya

Verified
Sydney
As seen in: MSN, MSN Australia, Daily Mail, Daily Mail Femail, The Mail on Sunday, Manchester Evening News, New Zealand Herald, SBS, This is Money, EIN News and
@MediaweekAUS Senior journalist. Formerly Daily Mail Australia showbiz. Views are my own. 📧 ab@mediaweek.com.au
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Articles

'You’re nothing without your team'

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By Alisha Buaya Verified
| Mediaweek (Australia) Verified
“Investing in understanding people, knowing what makes them tick, what makes them feel valued, and what motivates them is incredibly important,” Susan Press, Marketing Director Beverages ANZ at PepsiCo, told Mediaweek after a panel at ADMA 2025 Global Forum. She was sitting alongside Optus’ Emma Jensen and NAB’s Natalie Lockwood to discuss how their brands are leveraging capability to drive competitive advantage.
Open in Who Shared Issue with article?

From loyalty program to community giant

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By Alisha Buaya Verified
| Mediaweek (Australia) Verified
The MECCA beauty loop community is the more than a reward program that provides its loyal customers with product samples, Kate Blythe, CMO of the Australian beauty brand, called it “a place for discovery and education.” Speaking to Mediaweek at ADMA 2025, Blythe proudly called the Beauty Loop community a powerful network of friends who share ratings, reviews and advice on products. “They are part of Mecca and are genuinely like team members.
Open in Who Shared Issue with article?

PepsiCo Marketing Director Susan Press: ‘You’re nothing without your team’

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By Alisha Buaya Verified
| harro.com
“Investing in understanding people, knowing what makes them tick, what makes them feel valued, and what motivates them is incredibly important,” Susan Press, Marketing Director Beverages ANZ at PepsiCo, told Mediaweek after a panel at ADMA 2025 Global Forum. She was sitting alongside Optus’ Emma Jensen and NAB’s Natalie Lockwood to discuss how their brands are leveraging capability to drive competitive advantage.
Open in Who Shared Issue with article?
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