Why don’t cows choreograph dances? Why don’t alligators invent speedboats?” These are questions that Anthony Brandt, a composer, and David Eagleman, a neuroscientist, ask—and immediately answer—in the first chapter of their new book, The Runaway Species. Animals can’t match human ingenuity, they explain, because of “an evolutionary tweak in the algorithms running [our] brains.” We’re different because we see the world not just as it is but as it could be. We think What if?
Carla was killing off her leading man. And it felt good—but not perfect. She drummed her fingers on the editing desk and squinted at the monitors in front of her as she scrolled through footage from the season finale of Dope, her production company’s long-running drama series about DEA agents. “What’s wrong?” asked Melanie, who had directed the episode. “In that last scene, we need quicker cuts between the fire at the lab and the flashbacks. And the song isn’t right.
Bobbi Brown launched a cosmetics line in 1991 because she was sick of red lipstick. Four years later, Estée Lauder acquired the “natural look” brand, offering her both cash and creative control. The brand remains an industry leader, with Brown—a multitasking mother of three—at its helm. You started as a freelance makeup artist. At that early stage of your career, how did you find clients and persuade them to hire you? I approached networking as my full-time job.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".