The holiday season can get a bit frantic. Come Thursday, it becomes a major snowball rolling down a very steep mountain. How is it almost December?? Last holiday season I thought I was prepared by shopping for presents early, but thatâ€™s only part of the seasonal stress. I ended up not sending out holiday cards because I never got my act together.
I learned about cabi in 2011 when my friend became a stylist. This year, I really got to know cabi and the people behind the brand. I was invited to attend cabi Conversations where I chatted all night with founders and staff of cabi. I was also invited to attend Scoop, cabiâ€™s twice-yearly conference that includes Stylist training and a fashion show of the upcoming clothing collection. However, I hadn't attended a cabi fashion experience since 2011â€Ś until this past weekend.
This week I worked on being kinder to myself and more realistic. Itâ€™s still hard. When youâ€™ve dreamed of doing something for years and have so many ideas in your head AND youâ€™ve spent the past two decades working your ass off always more than 40 hours a weekâ€Ś well, itâ€™s an hourly struggle to rein it in. This week I spent time with people. Wednesday, my mom has a shed put in her backyard and I came over to keep her company and to see it being installed.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".