A few weeks ago, James Damore lost his job at Google after circulating a memo asserting, among other things, that there are major personality and behavioral differences, on average, between the sexes, based on biology. People often think that we can distinguish between biological and cultural causes of behavior and then debate which is more important. An emerging scientific consensus suggests that both sides of this debate are misguided.
One day not long ago, Augie, a 4-year-old Gopnik grandchild, heard his grandfather wistfully say, “I wish I could be a kid again.” After a thoughtful pause, Augie came up with a suggestion: Grandpa should try not eating any vegetables. The logic was ingenious: Eating vegetables turns children into big strong adults, so not eating vegetables should reverse the process. No grown-up would ever come up with that idea. But anyone with a 4-year-old can tell similar stories.
Presented with these two scenarios, most adults did indeed explain the events by talking about a single block, or about Sally’s traits — they gave the obvious explanation. Then we added a twist. Another group of participants saw the same scenarios, but this time they saw an additional set of facts that made the unusual explanation more likely than the more obvious one. Would the participants go with the obvious explanation, or try something new?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".