Going out for ice cream isn't cheap these days. As The New York Times notes, it's not uncommon to pay $4 for a small scoop without any toppings. Add some "organic whipped cream, sustainable strawberries and French bittersweet chocolate chunks," and you're in double digits territory before you know it. But just how much is too much? How about $817 for a scoop! This isn't fantasy. This is real life.
On the long list of things that hipsters have commandeered and claimed their own -- typewriters, fedoras, records and mustaches -- certain foods really get under our skin. From kale to kombucha, there are a ton of foods that we identify with hipsters. It's not just because hipsters eat this food; it's because they build their identities around eating it.
Put a new log on the fire, it's time to talk about Christmas cocktails. Around this time of year, we sometimes feel like all anyone can talk about is eggnog. Drink eggnog if you'd like, but there's something that gives us the shivers about too many cups of egg yolks and cream in our stomachs. Let's face it: eggnog is kind of weird and a little alienating, and while it's lovable in small doses, a lot of eggnog can be too much of a questionably good thing.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".