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Alixandra Barasch on Muck Rack

Alixandra Barasch

As seen in: Wiley Online Library, Memory Studies, NBC News, OUPblog, Oxford University Press (OUP), Harvard Business Review, International Journal of Research in Marketing, Knowledge@Wharton, MarketWatch, SAGE Publishing and
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Articles

How Second Screens Shape Consumer Experiences: The Role of Social Connection on Repeat Viewing

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By Will Wu, Emily Powell, Alixandra Barasch
| Wiley Online Library Verified
Conflicts of Interest The authors declare no conflicts of interest. Supporting Information Filename Description mar22175-sup-0001-Web_Appendix_PM.docx73.9 KB Supporting information. References 2019. Zombie Eating': 88% of Adults Dine While Staring at a Screen, Survey Finds. StudyFinds. , , and (1992). Inclusion of Other in the Self Scale and the Structure of Interpersonal Closeness. , , , and . 2017.
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The Pitfalls of Flaunting Your Social Status

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By Alixandra Barasch, Shalena Srna, Deborah Small
| Knowledge@Wharton Verified
The following article was written by Deborah Small, professor of marketing at the Wharton School; Alixandra Barasch, a visiting associate professor of marketing at INSEAD Business School and associate professor at NYU Stern; and Shalena Srna, assistant professor of marketing at the University of Michigan’s Ross School of Business. Ditch the Luxury Logos if You Want To Be Seen as a Cooperative Team Player In life, impressions matter.
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The Problem With Being Too Easy-going

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By Alixandra Barasch, Kaitlin Woolley, Peggy Liu
| INSEAD Knowledge
When choosing where to go for lunch with a colleague or what movie to see with a friend, do you often say you have no preference, thinking that it would make the decision easier and make you appear more easy-going? At work, do you keep your personal preferences, hobbies and opinions to yourself, hoping this would make you appear more neutral and open to the needs and preferences of your co-workers? If you answer yes to either of these questions, you may want to rethink your laidback approach.
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