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Allison Smith

New York
As seen in: Amazon News, MSN, Bloomberg News, MSN España, The Washington Post, Yahoo News, Los Angeles Times, Yahoo Finance, Al Jazeera English, Fortune, Flipboard and
🌈 she/they • reporter @modernretail, opinions are my own • 🖊️ in @business @GuardianUS @GrubStreet • tips to allison@modernretail.co • DM for Signal
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Articles

Anthropologie Chief Creative Officer Richa Srivastava on Japanese stationery, chore jackets and her ‘body bag’ duffel

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By Allison Smith
| Modern Retail Verified
Richa Srivastava jokes that working in fashion has ruined shopping for her. Years of studying fit and material and drape have left her unable to browse without dissecting everything in front of her. “You notice every fit, and you notice every seam, and you notice every construction detail,” she said. “Why is it that you gravitate towards that one white tee versus another white tee?
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Marketplace Briefing: How a cartoon frog wizard is helping Clorox sell Pine-Sol on TikTok Shop

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By Allison Smith
| Modern Retail Verified
The launch marks the latest step in The Clorox Company’s growing push into social commerce. Over the past year, the company has rolled out TikTok Shop storefronts for several of its 30 total brands, including Burt’s Bees, Brita, Hidden Valley Ranch, Pine-Sol and, most recently, Clorox. The effort reflects a broader trend as more established consumer brands embrace TikTok Shop, which was once dominated by smaller merchants and beauty startups.
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Prime Day results suggest shoppers are saving splurges for Black Friday

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By Allison Smith
| Modern Retail Verified
Welcome to Between the Lines, a periodic feature for Modern Retail+ subscribers where our editorial staff opens up their reporters’ notebooks to give you insider analysis and context on what’s driving the hottest discussions in retail right now. In this edition, reporter Allison Smith looks at what this year’s Prime Day results could mean for other big shopping events like Black Friday. Amazon’s Prime Day sale looked a little more like a Costco run this year.
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