Allison Smith on Muck Rack

Allison Smith

Verified
New York
As seen in: Modern Retail, MSN, Bloomberg News, MSN España, The Washington Post, Yahoo News, Los Angeles Times, Yahoo Finance, Al Jazeera English, Fortune, Flipboard and
🌈 she/they • reporter @modernretail, opinions are my own • 🖊️ in @business @GuardianUS @GrubStreet • tips to allison@modernretail.co • DM for Signal
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Articles

Marketplace Briefing: Shopify launches tools to help merchants track sales and traffic from AI platforms

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By Allison Smith Verified
| Modern Retail Verified
Shopify is rolling out a new set of tools designed to help merchants understand how their products appear across AI shopping platforms such as ChatGPT, Google Gemini and Microsoft Copilot, as the company doubles down on its bet that more consumers will use chatbots to find and purchase products.
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Rising fuel costs push brands to adjust shipping policies

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By Allison Smith Verified
| Modern Retail Verified
Brands are raising free shipping thresholds, adding new delivery fees and testing paid shipping options as higher fuel costs push up the price of moving goods across supply chains. Relief may be on the horizon. The U.S. and Iran reached an interim peace agreement to reopen the Strait of Hormuz. Trump said in a Truth Social post on Monday that many ships “loaded up with oil” are starting to move through the strait.
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Crocs CMO Carly Gomez is all about Labubu dolls, fashion Substacks and a drawer full of socks

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By Allison Smith Verified
| Modern Retail Verified
As chief marketing officer at Crocs, Carly Gomez oversees marketing for one of the footwear industry’s most recognizable brands. She joined the company last year after spending about 16 years at Vans, where she held a variety of roles across merchandising, direct-to-consumer and global marketing. She later spent a year and a half at Fabletics before returning to the footwear industry.
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