Allison Carter on Muck Rack

Allison Carter

Verified
  • Editor-in-Chief and Editorial Director, PR Daily
Indianapolis
As seen in: PR Daily, Apple Podcasts, LinkedIn, Medium, The New York Times, The Washington Post, USA Today, Wiley Online Library, Harm Reduction Journal, MDPI, The Conversation and
Professionally curious wordslinger. Executive editor of @prdaily. Show me your pets. She/her.

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Articles

A viral space moment fell in Nutella’s lap. Here’s how they capitalized.

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By Allison Carter 
| PR Daily
It’s the kind of thing every brand dreams about. On a live broadcast from the historic Artemis II moon orbit, a full jar of Nutella lazily floated past the astronauts. No one could have planned that moment. But taking full advantage of it took a coordinated effort, an eye on culture and lots of flexibility.
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The best way to pitch Business Insider, direct from their editors

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By Allison Carter 
| PR Daily
Your executive’s style could earn them a hit in Business Insider. That’s just one of the many ways PR pros can get them into the pages of the digital publication, according to four newsroom leaders. “We really believe business news should be fascinating, because business is about people,” said Cadie Thompson, deputy news chief and executive editor.
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The Scoop: ’60 Minutes’ wages war of leaks as new EP, existing staff clash

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By Allison Carter , Courtney Blackann 
| PR Daily
The leaks coming out of the storied newsroom of “60 Minutes” are acrimonious, specific and voluminous. The newsroom had been in turmoil for some time, since controversial CBS News leader Bari Weiss arrived with a plan to shake things up — and, some journalists say, apply a new right-ward slant to their reporting.
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