The first time I saw Kevin, he shuffled into my classroom, staring sideways towards the floor. It was the third day of the new school year—he hadn’t made it to my room the first two days. “Hi. You must be Kevin,” I said with a smile. Kevin didn’t look at me. He only grunted a slight noise and looked around for a place to sit. As it turned out, Kevin was mostly non-verbal with emotional and learning disabilities.
The year 2017 ended with a flurry of news affecting all aspects of the media industry. A shift in net neutrality policy and Disney’s planned purchase of several Fox assets capped a year that also witnessed the pending merger between Sinclair Broadcast Group and Tribune Media. As someone who teaches and writes about the media industry, I’ve been following these developments closely.
As someone who teaches and writes about the media industry, I've been following these developments closely. Whether you're simply concerned about your cable and internet bill, or you're wondering how the elimination of net neutrality will influence access to your favorite websites, here are some key stories and developments you should tune into in 2018.
@anoopman Thanks! AVOD (or ad supported media generally) is tough in an era when better propositions for advertisers exist (FB w/targeted buys; Google w/search). I suspect we'll see more segregation of content type by revenue model as a result.
@anoopman Makes sense (arguably necessary) for subs funded services to have exclusivity. Windowing, deficit financing still works for ad-support. Calculus of risk v. reward differ when biz demands collecting attention v. creating a value proposition worth paying for #manytvindustries
@anoopman When Netflix buys a series it pays the full cost of production plus a % that is guaranteed profit for the studio, but buys global rights for 10-15 years, so the studio can't sell elsewhere (cost plus). Different from deficit financing in which studios sell series again and again.
Thread is a great explanation. Also, since Netflix funds through cost plus, there isn’t the same kind of backend that is available through deficit financing. Deals like this are the way to get “Dick Wolf” level money now. But as before, only very few will earn at this level. https://twitter.com/ballmatthew/status/966463271677997056
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".