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Amanda Natividad on Muck Rack

Amanda Natividad

Los Angeles
As seen in: Zero Click Marketing Podcast, Meme Team, Adweek, Substack, Everyday Health, HealthLeaders, Plan Your Next, The Other Wrestling Dave's Podcast
Tweets on marketing & creating. Founder @zeroclickmktg. VP Marketing @sparktoro. Prev. @growthmachine__ and @fitbit. Former test kitchen cook @latimesfood.
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Articles

When Your Audience Isn’t Who You Think They Are

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By Amanda Natividad
| sparktoro.com
Picture the customer for commercial backup power, and you probably see an electrician on a ladder, hard hat and all. And if you were to describe that audience in three numbers, it would be this: 67-93K reachable people, an estimated $4.2-$5.8B in annual work, and +1.3% year-over-year. It’s a real, sizable, stable niche.
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The Click Is Now Optional. Here’s What Isn’t.

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By Amanda Natividad
| sparktoro.com
Hold onto your butts. Rand’s got new research and it’s a doozy. With Similarweb’s clickstream panel, Rand found that in the first four months of 2026, 68% of U.S. Google searches ended without a click. Not without a click to your site — without a click to anywhere. Less than a third of searches now send a visit to the open web, to Google’s own properties, or even to a paid result.
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The Content Strategy Frameworks AI Can't Beat (with Kaleigh Moore) | Zero Click Marketing | Episode 19

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By Amanda Natividad
| The Other Wrestling Dave's Podcast
I chat with writer and strategist Kaleigh Moore about how content teams can adapt to AI search without sacrificing quality. Kaleigh shares her “source signal stack” framework, explains why third-party validation matters, and makes the case for treating LinkedIn, Reddit, YouTube, newsletters, and employee-led content as part of one larger visibility ecosystem.
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