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Articles by Amber Kemmis
The Impact of Artificial Intelligence on Inbound Marketing
By Amber Kemmis One day, my husband and I were doing what many married couples do - having an argument. In the heat of the debate over a very serious topic - which Starbuck’s drink is most popular (such an important issue, right?). Rather than drawing out the argument any further, I settled things quickly by reaching out to our trusted advisor (A.K.A. Google).
HubSpot vs. Infusionsoft: Which Inbound Marketing Software Tool is Best for Your Company?
By Amber Kemmis Choosing an all-in-one marketing software can be a tough task, especially when there are so many similar options available with so little information on which is right for your company. What tools do you need and why? Can your company afford to be without e-commerce capabilities baked into the tool? Will a CMS or a CRM be more valuable to you?
Data Privacy Issues for SaaS Companies in the Age of GDPR
GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant. According to a 2018 Demand Base study, only thirty-two percent of organizations surveyed report being fully compliant, and many are in the process of still obtaining compliance.
What Is Geofencing? Everything You Need to Know About Location-Based Marketing
With the growth of mobile phone usage (worldwide penetration is expected to reach 63.4 percent by the end of 2019), mobile marketing has been growing by leaps and bounds. More recently, marketers have taken full advantage of its capabilities with geofencing, an incredibly powerful way to harness the power of location based marketing.
What is Intelligent Inbound Marketing & Sales?
More than 20 years ago in a 1997 rematch after man initially beat a computer, IBM’s Deep Blue defeated the top-rated chess player in the world, Garry Kasparov. For years following, Garry was at the center of man-versus-machine conversations, while computers around the world became more intelligent by the day and quickly were the consistent winners in man-versus-machine battles.
Components of a SaaS Marketing Strategy with a Freemium Model
There are many things that make me happy and free stuff is one of them. I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. But out of all the free things, there’s one free thing that I especially love: free software. Yes, SaaS platforms such as Instagram, Zapier, Gmail, and Vidyard are amongst some of my favorite free things, and I use them every day.
Components of a SaaS Marketing Strategy with a Freemium Model
By Amber Kemmis There are many things that make me happy and free stuff is one of them. I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. But out of all the free things, there’s one free thing that I especially love: free software. Yes, SaaS platforms such as Instagram, Zapier, Gmail, and Vidyard are amongst some of my favorite free things, and I use them every day.
61 ABM Technologies and Finding the One for Your Needs
Account-based marketing (ABM) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you’ll also need multiple technologies to make it a success. When it comes to ABM, there’s a vast number of technologies you can use to execute effectively. It’s important to know exactly what an ABM approach looks like before embarking on the journey.
How to Avoid MarTech Burnout: 7 Tips
From AI and chatbots to video platforms and SMS, you can bet that if there is something you or your company needs to do, there is probably an app or SaaS for that. This is great because we now have more opportunity than ever as marketers to back strategies with innovative tools. But all of this martech can be overwhelming.
The Difference Between Direct and Organic Search Traffic Sources
For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. This explanation, however, is too simplified and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources.
The Lies Companies Tell Themselves to Hinder Marketing Success
When Steve Jobs and Steve Wozniak started the journey to the Apple we know today, they had a garage, a Volkswagen van, and an HP scientific calculator. Not a lot of assets, for sure, but just enough to push an idea over the edge and, with time, turn Apple into one the most, if not the most, successful brand and product of all time. Interestingly, like most of us, Wozniak wasn’t confident that the development skills of his time would make a staple in mankind’s history.
10 Critical Components of Inbound Marketing Campaigns
According to HubSpot’s 2017 “State of Inbound,” 59 percent of respondents reported seeing the highest quality of leads from inbound practices. Why? For one thing, leads are actively seeking information to help solve their problem or discover opportunities and, as a result, are more receptive to marketing and sales messages. But success with inbound marketing campaigns doesn’t come automatically.
How to Turn Cold Contacts into Marketing Qualified Leads
There are some things in life that are better when cold. Ice cream, soda, a sandwich (IMHO), and the list could go on. One thing, however, that definitely isn’t better when cold is your contact database. It’s actually a pretty common problem for marketers. A small or large segment of your database is “cold,” meaning they have been unresponsive or disengaged for a long period of time.
The Most Common Bottlenecks in the Buyer's Journey & What to Do About Them
Hooray! You’ve recently launched several marketing campaigns that have done an excellent job generating leads. But, you can’t totally celebrate because these efforts haven’t turned into real business opportunities yet. Leads are coming through the door and you’re nurturing them with content, but they aren’t moving. You have a bottleneck. Something is stopping these leads from moving along in their journey to purchasing from you, but what is it?
Using Psychology to Grow Your B2B Sales Funnel
If you think that principles like reciprocity, reverse psychology, or scarcity are the key to growing your B2B sales funnel, guess again. Now, I’m not saying that you should completely rule them out, but before you start applying psychological principles in an effort to grow your B2B sales funnel, you have to understand that these principles only work when used in the right context. In the context of a B2B sales funnel, using psychology works but not as it would in a B2C scenario.
Is Inbound Marketing Right for You? (5 Questions to Ask)
Inbound marketing has grown significantly in recent years. As an inbound marketing consultant, I’ve seen a lot of companies and marketers jump on the bandwagon, which is extremely exciting, but I must be completely honest – not all those who try it succeed. Just as traditional or outbound marketing doesn’t always yield success for all companies or campaigns, inbound marketing doesn’t work for all.
Will 2016 Be the Year Sales & Marketing Finally Close the Loop?
Closed-loop marketing, closed-loop analytics, closed-loop reporting and any term that discusses “closing the loop” has gained recognition among sales and marketing teams because of what it can accomplish. Ultimately, closing the loop means that the entire customer lifecycle is tracked and this can help to build a predictable, accelerated and more efficient customer funnel.
What The New Google Inbox Means for Today's Marketer
Email bogs us all down. It is time consuming, has to be answered and can sometime bear bad news. Fortunately, Google, like in the past, is coming to the rescue by taking a sometimes painful task and making it a bit more enjoyable. Inbox, the latest app released by Google, can be thought of as a personal assistant who sorts and groups emails into categories, reminds you when you need to respond to a message and gives you an overview of important information in the email to display on a home screen.
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