Change is hard and some people will try to avoid it—even if the change is for the better. Is there a secret to successful CRM deployments? In many ways, the “X factor” is you. That X factor is your company’s unique value proposition, your way of doing business, and how you build relationships that drives your success. A new CRM solution will contribute to your organization’s success only in as much as it can help enhance what makes your company unique.
Brian Seewald, vice president of digital at DSW, has cast off the term omnichannel, and all that brings with it, in favor of two emerging technologies that his team is now focused on. He also has lots to say about the value of instant messaging service, Facebook Messenger. Brian SeewaldSeewald spoke with CMO.com about a range of topics, including his embrace of the fast pace of the changing and challenging retail landscape.
With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics. With a focus on physical activations and experiences, event marketing hasn’t been as affected by digital media. But, the performance indicators of an event (e.g., number of attendees, qualified leads, etc.) don’t necessarily correlate to business value.
@andrewcm Hi Andrew--hoping you can point me to the right person. Metia has been named to @chief_marketer list of the top B2B/B2C agencies. Just need to get a few questions answered to write up your entry. I can be reached at firstname.lastname@example.org. Thanks!
@biworldwide Good morning! Hoping u can connect me w/ the right person -- BI WW has been named to @chief_marketer's new CM200 top B2B/B2C agencies list. Just need to get a few questions answered to write up your entry. Who is the right contact? Thx! email@example.com
@bader_rutter Good morning! Hoping u can connect me w/ the right person -Bader Rutter has been named to @chief_marketer's new CM200 list of the top B2B/B2C agencies. I just have a few questions that need answering to write up the entry. Could u help? firstname.lastname@example.org Thx!
@winsperthinks Good morning! Hoping you can connect me with the right person - Winsper has been named to Chief Marketer's new CM200 list of the top B2B & B2C marketing agencies. Just need to get some Qs answered to write up the entry. Could you point me to the right contact? Thx!
@dougkessler Hi Doug--I'm an editor with Chief Marketer. Trying to reach someone at Velocity re: the shop being named to our CM200 list of top B2B & B2C marketing agencies. Could you direct me to the right person, or have them reach out to me? email@example.com Thanks!
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".