Articles by Amy Lecza
The Importance of Online Review Quantity for Businesses
“Less is more" can apply to a lot of things in life, but not when it comes to collecting online reviews. While review quality is an important metric to consider when setting up a profile on review sites, equal weight is given to review quantity. Many businesses that depend on online reviews to drive conversions suggest that the number of reviews significantly impacts consumer behavior.
How to Create Editorial Calendar Quicky (+Templates and More)
Do you often find yourself tensed before a go-to-market campaign? Launches can't afford to go in vain. Presenting the right kind of content at the right time to the right audience becomes a challenge if content marketers have no defined repository for content marketing materials. This can lead to a failure of campaign execution and brand damage. Maintaining an editorial calendar to manage and organize your content helps you plan your campaigns wisely.
What Are Push Notifications? A Guide for 2024
Brands tend to compete for a sliver of a user's time. We live in a tech-centric world that's overflowing with digital distractions, and capturing user attention is more critical than ever. To cut through the noise and reach your audience, you need a direct line of communication. One solution is using push notification software to deliver targeted messages directly to your audience's devices. It's a powerful tool for re-engaging users and driving conversions. What are push notifications?
How to Build a Brand in 2019 with Social Media
How many times have you heard someone bloviating about “building a brand” and nodded along, wondering what that would really take? If you’re anything like me, the answer could probably be counted on two hands. I’m here to tell you that building a brand is not rocket science - and a few simple tools that you’re already using can likely help you on your way. Those tools are your social media platforms.
12 Tips to Write a Compelling “About Us” Page, According to the Experts
When it comes to writing website copy, sometimes the components that seem the simplest can stump even the most seasoned writer. If you're in the process of learning how to make a website, you've undoubtedly been hit with a roadblock or two. It’s something about being faced with articulating the very nature of your brand or business - even though you know it better than anyone else, it’s still difficult to share the perfect message with your potential customers.
The Ultimate Guide to HARO (Help A Reporter Out)
If you’ve worked in PR, journalism or marketing over the last 10 years, you’ve likely heard of HARO. What is HARO (Help A Reporter Out?) HARO stands for Help A Reporter Out and is a resource for both journalists and sources alike that helps aggregate responses to and answer questions in order to use them for a story. What is HARO (Help A Reporter Out) used for? A journalist or writer might put out a query, “Looking for ways that VR is being used in small businesses”.
What Vero Knows That Some Other Brands Should Learn
If you’re tuned into social media trends, you’ve probably heard about Vero, an emerging app aiming to compete with Facebook, Instagram, Twitter and Snapchat. Vero found near overnight popularity by offering free accounts to the first million users, making it the No. 1 social media app on iTunes within days. Vero has surpassed one million subs and it’s growing.
The Challenge of Earning Media in 2017 and 3 Tips to Overcome It
As PR pros know, earned media has been the steadfast pillar which the PR industry has leaned on for decades–brand executives and agency clients are conditioned to expect a certain number of organic press placements and communicators will go to great lengths to meet or exceed expectations. But we realize 2017 has been an unusual year. With catastrophes striking several times daily, attention has turned to politics in a way that is disrupting news cycles as we knew them.
3 Tips to Make Press Release Quotes Sing
If I had a nickel for every press release I’ve seen that lacks an apparent purpose, I’d be able to make a much deeper dent in what I owe to Sallie Mae. And that’s just me, as part of the PR industry – imagine how many press releases reporters see every day that lack substance. Most press releases contain quotes that make or break the direction the communication takes. Certainly executives will ask communicators to issue press releases devoid of exciting news.
5 Tips for Creating a Captivating About Page for Your Site
The About page can be a challenging piece of writing for many PR pros as it presents a mix between a professional bio and a compelling pitch. Whether it’s for a brand, an individual or even yourself, the About page is without a doubt one of the most important components of a website. It’s the first place potential customers will go to get a good sense of you. And, no pressure here, but you have only a few words to impress them and convince them to stick around.
How to Right Yourself Out of a Writing Rut
For PR pros who do a lot of writing – most of us – we will, at one time or another, face an insurmountable case of writer’s block. One day you’re at the top of your game, pounding out pitches, tweets, speeches and press releases like a high-powered printing press, and the next moment you’re struggling to find the words to write anything at all. It happens to all of us, but there are always ways to jump-start your creativity. Here are four tips for getting out of a creative rut.
Alternative Facts: The Death Knell for Earned Media?
When political agenda masquerades as alternative facts and the lines of a free press become blurred, it’s crucial for PR pros to decide the role they play in balancing loyalties to the media and our clients. It’s a complicated issue – despite working for brands and clients, most PR pros have deep ties to journalism; many have years of work experience and the college degrees to prove it.
5 Writing Tips to Transform a Boring Topic Into a Compelling Piece of Work
While the world of public relations is often fast-paced and exciting (what most of us love about it) there is plenty of maintenance work that goes into the job as well, and some of that includes taking very unsexy topics and turning them into something that people care about. Next time you’re faced with writing about something that may seem dry or uninteresting, be it a byline, press release or even a presentation, consider these tips to spice it up for your audience.
5 Ways to Brush Up on Copy Editing Skills
In the field of public relations, communication is imperative. From client expectations to fostering mutually beneficial media relationships, there’s no amount of work that’s too much when it comes to being an efficient and accurate communicator. And that’s where copy editing comes in. Maybe you have an in-house copy editor or a co-worker who functions as the de facto copy editor, but it’s never a bad idea to take the initiative to improve your existing skill set.
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