Shawn Green is a two-time major league All-Star right-fielder. His 15-year career landed him on several teams, including the Los Angeles Dodgers and the New York Mets. Upon his retirement in 2008, Green was one of the only active MLB players to have 300 home runs, 400 doubles, 150 stolen bases and a .280 batting average – which, if you know anything about baseball, is no easy feat. Now, Green has set his sights on social media.
Earlier this week, we wrote about how your Customer Success team can help jump-start your ABM strategy. Now, we're taking a closer look at one unique way organizations can evaluate accounts. ABM requires organizations to spend more time building relationships with select accounts, rather than casting a wide net and hoping an account comes to them. Unlike traditional lead scoring, engagement metrics are applied to qualify entire accounts (the MQA) instead of one singular lead (MQL.)
Is your company investing in ABM this year? Recent research suggests 92% of companies recognize ABM as a “must-have” B2B marketing strategy. However, only 20% of those companies have had full ABM programs in place for more than a year. But for those companies that do, the results are paramount. A study by ABM Leadership Alliance shows that companies with ABM programs have seen a 171% lift in contract value, with continued growth as their program matures.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".