By Amy Smith December 4th, 2025 BURLINGTON, ON Canada continues to establish itself as one of the NBA’s most valuable markets. The support the Toronto Raptors have received even during leaner years is consistent, and when they’re good, it’s arguably beyond compare. That makes sense. For all this talk about other sports in The True North, basketball is ingrained into the fabric of societal interest. Canada’s impassioned fanbase is what drew the NBA to it in the first place.