Amy Westervelt is a freelance journalist covering the environment from various angles for publications such as Forbes, Good, Slate.com, Sunset, and Consumers Digest. Back in 2007, her feature on the potential of algae as a feedstock for biofuel won a gold Folio Eddie. In addition to her environme...
The thing about firefighters is that they're pretty pragmatic folks. They don't tend to go in for partisanship or hyperbole, which is why when they say things like "we've never seen weather patterns like this," everyone, irrespective of political party, should sit up and take notice. Earlier this year, CalFire Chief Ken Pimlott told me he was "astounded" by the number of fires there have been each week in his state. “You know what? I’m going to use the word ‘astounded,’" he said.
Freelancers of all stripes are becoming a huge part of the workforce. And software companies are scrambling to help them do their job. They’re taking tech products once designed for small companies and reworking them to serve the needs of solo operators. In many cases, this software targets corners of the freelance world—like health care and taxes—that work very differently than they do for other small businesses and that freelancers have long had to figure out on their own.
I’ve been noticing something lately and maybe you have too: Young women are wearing a lot of makeup these days. Certainly more than I do today (none)—but also more than I did when I actually wore makeup, in my 20s. Millennials buy more cosmetics than any demographic group, fueled by a combination of celebrities-turned-makeup-moguls like Kim Kardashian West and Rihanna, thousands of hours of YouTube makeup tutorials, and millions of Instagram posts. And that trend is accelerating.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".