"In hindsight, we should have seen something coming. Lukaku going to Chelsea, then — surprise! — joining United. Morata set for United, then picked up by Chelsea. It was always going to be a mess." Alan Nonymous looks bitterly into the grey Manchester sky. His hand shakes as he sips his coffee, and my eye is drawn to a network of scars on the back of his left hand.
Chelsea have picked up their new line-leader. Between Diego Costa’s clear desire to go to Atlético Madrid and Michy Batshuayi not quite looking ready for prime time, it was clear that the Blues needed a striker this summer. They were beaten to Romelu Lukaku by Manchester United, but their second choice — Real Madrid’s Alvaro Morata — is certainly a great consolation prize. He’ll join Chelsea on a five-year contract, and cost a reported £75 million.
As Wayne Rooney accepts the inevitable and moves into his epilogue, it seems as good a time as any to think back to the opening chapters. That goal against Arsenal; those giddy few weeks where Euro 2004 seemed to be surrendering at his feet; the debut hat-trick that followed his move to Manchester United. Generally speaking, and perhaps a little paradoxically, sporting hype gets a really bad press. At times it can have a direct and malign influence on those subject to it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".