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Articles by Andre Chandra
Daftar Pemenang Grammy Awards 2024, Taylor Swift Raih Penghargaan Album of the Year
Recording Academy telah mengumumkan daftar lengkap pemenang 66th Grammy Awards yang digelar di Peacock Theatre di Los Angeles pada Minggu (4/2/2024) malam waktu setempat. Dilansir dari Variety, Taylor Swift berhasil memenangkan piala Grammy ke-13 dalam ajang tersebut. Album “Midnights” membuatnya mendapatkan trofi ke-13, angka favoritnya, atas kemenangan “Best Pop Vocal Album”. Ia turut memenangkan “Album of the Year” berkat “Midnights”.
Why Direct Mail Is the Anti-Email Marketing Channel
Email has a place in your marketing strategy. It is the most common and cheapest way to keep in touch with prospects and customers. But it’s also a low-impact channel. People see it in their inboxes and maybe read one out of 10 messages you send them. And that’s only if the subject line is great and lines up with whatever they need that day — assuming your email isn’t going directly to the spam folders. Email isn’t just disposable, it’s forgettable.
Building on Affinity: Geofencing and Demographics
April 20, 2021 By Andre Chandra akindo/Getty Images Affinity means different things to different brands, but, at heart, it’s about understanding your target audience. When you profile an audience well enough to understand the other brands they like to shop at and the places they like to go, then you can combine that knowledge with your demographic profile and geofencing to put mobile ads on exactly the right devices.
Mobile Acquisition on Location: 3 Brands Using Geo-Conquesting to Win New Customers
February 18, 2021 By Andre Chandra marigis/Shutterstock.com Ever since people started carrying around smartphones, marketers have been looking for ways to reach the right people at the right time in the right place. The problem is, while demographics help you get the right people, the right time and place are usually just guesswork. How do you know when someone is actually shopping for products and services like yours? One way is to see that they’re shopping with your competitors.
3 Types of Online Video Marketing That Will Drive Your Goals
Direct mail often plays the role of a physical touchpoint that helps your brand feel more real and trustworthy. When a prospect receives your mail, they immediately make a tangible connection to you that was not present when they only knew you through digital marketing. Online video plays a similar role in digital marketing, especially with many consumers and businesses social distancing to fight COVID-19, and it’s an essential piece of any omnichannel marketing campaign in 2020.
Omnichannel Marketing in Action: Three Case Studies
No marketing virtue pays off quite as much as being focused on your target audience. While many businesses still use spray-and-pray marketing to beg for sales as widely as possible as often as possible, smart brands are applying data sciences and channel optimization strategies to narrow their focus and deepen engagement with the right kinds of prospects on the right channels.
4 Tips for Targeted Customer Acquisition Marketing
Most marketing is blind. Brands put out messages and hope they are found by enough people who want to be customers that it justifies the spend. Even with targeted marketing, most campaigns are sent to broad audiences defined by a few key attributes, but not enough to eliminate the massive waste inherent in customer acquisition marketing. Customer acquisition is the most expensive part of marketing. It can cost five times more than retention, and the costs keep rising.
4 Tips for Targeted Customer Acquisition Marketing
Most marketing is blind. Brands put out messages and hope they are found by enough people who want to be customers that it justifies the spend. Even with targeted marketing, most campaigns are sent to broad audiences defined by a few key attributes, but not enough to eliminate the massive waste inherent in customer acquisition marketing. Customer acquisition is the most expensive part of marketing. It can cost five times more than retention, and the costs keep rising.
3 Marketing Tactics for Credit Unions to Win Over Millennials
Credit unions are doing worse with Millennials than any other generation, as this banking target market has flocked to fintech-driven mobile finance experiences that prioritize faceless convenience over the advantages of credit unions. But this disconnect is not the way it has to be. Credit unions offer a better deal for Millennials than any other financial institution, but to win them over, your marketing must embody and convey those advantages.
3 Marketing Tactics for Credit Unions to Win Over Millennials
Credit unions are doing worse with Millennials than any other generation, as this banking target market has flocked to fintech-driven mobile finance experiences that prioritize faceless convenience over the advantages of credit unions. But this disconnect is not the way it has to be. Credit unions offer a better deal for Millennials than any other financial institution, but to win them over, your marketing must embody and convey those advantages.
Optichannel Marketing Campaigns Get a Boost From Direct Mail
Not too long ago, we looked at how some of the biggest companies in the world — including Disney and Neiman Marcus — use optichannel customer experience strategies to deliver great marketing ROI. Even among big brands, though, the customer experience magic of Disney may be out of reach. So let’s take a look at how optichannel marketing is being used at a more reasonable level of investment by real, medium-sized businesses to significantly increase campaign effectiveness and bottom-line results.
Optichannel Marketing Campaigns Get an Additional Boost With Direct Mail
Check out Commerceweek, Adweek’s destination for retail innovation. Enhance sales strategy across touchpoints with tips from top marketers. February 28-29 in NYC and virtual. Register. Not too long ago, we looked at how some of the biggest companies in the world — including Disney and Neiman Marcus — use optichannel customer experience strategies to deliver great marketing ROI. Even among big brands, though, the customer experience magic of Disney may be out of reach.
Great Customer Experience Starts With Your Marketing
How your brand engages prospects sets the tone for the entire customer relationship. In fact, the customer experience — especially before purchase — is influenced more by when, where, and how you talk to them than by your website’s or app’s UX polish (although, bad UX can certainly still ruin the experience). Here are three things every brand must get right to lay the foundation for a great customer experience. 1.
Great Customer Experience Starts With Your Marketing
Check out Commerceweek, Adweek’s destination for retail innovation. Enhance sales strategy across touchpoints with tips from top marketers. February 28-29 in NYC and virtual. Register. How your brand engages prospects sets the tone for the entire customer relationship. In fact, the customer experience — especially before purchase — is influenced more by when, where, and how you talk to them than by your website’s or app’s UX polish (although, bad UX can certainly still ruin the experience).
Taking Omnichannel Marketing Outbound
Omnichannel marketing is an important piece of any brand’s customer experience (CX) strategy, but too often it stops there. While a strong omnichannel CX is important, it's equally important to incorporate omnichannel marketing into your lead generation strategy. Content optimization, customer modeling, and profiling through a strategic optichannel plan will produce a strong customer acquisition system.
Taking Omnichannel Marketing Outbound in 2020!
Omnichannel marketing is an important piece of any brand’s customer experience (CX) strategy, but too often it stops there. While a strong omnichannel CX is important, it’s equally important to incorporate omnichannel marketing into your lead generation strategy. Content optimization, customer modeling, and profiling through a strategic optichannel plan will produce a strong customer acquisition system.
The Secrets Behind 3 Great Optichannel Experiences
The following post was originally published by Target Marketing. To read more of their content, subscribe to their newsletter, Today @ Target Marketing. In 2020, every consumer will be interacting with marketing content across a thousand channels all the time — by some estimates, they already see as many as 5,000 ads each day. It’s a cacophony of impersonal, untargeted media that barely makes an impact.
The Secrets Behind 3 Great Optichannel Experiences
In 2020, every consumer will be interacting with marketing content across a thousand channels all the time — by some estimates, they already see as many as 5,000 ads each day. It’s a cacophony of impersonal, untargeted media that barely makes an impact. But if everyone is bombarded by marketing media constantly, how can any business build a positive brand relationship with its consumers? The only way to do that in 2020 is to create awesome optichannel customer experiences.
The Secrets Behind 3 Great Optichannel Experiences
Expanding into the commerce space? Drive sales with expert insight from NBCUniversal, Vox Media, Emcee Studios and more at Commerceweek, February 28-29 in NYC. Get 35% off passes. In 2020, every consumer will be interacting with marketing content across a thousand channels all the time — by some estimates, they already see as many as 5,000 ads each day. It’s a cacophony of impersonal, untargeted media that barely makes an impact.
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