The late Dame Vivienne Westwood was never one to follow the rules. Getty Images James Dobson and Andre SV are also known as Beauty Benders, sharing and creating refreshingly experimental makeup videos and tips. When it comes to beauty for ‘mature skin’, the advice usually goes along the lines of “say no to shimmer” or “consider opting for soft natural hues like muted browns and smoky greys”, accompanied by an image of a grey long-haired model laughing in a crisp white shirt.