Writing efficient code is important across the tech industry, but for developers at IMC, wasted nanoseconds can add up to lost opportunities. To maintain a competitive edge as a market maker, the firm encourages its technologists to be on the lookout for inefficiencies in its systems and to implement improvements whenever possible. We spoke with two members of its tech team about the technologies they employ, the company’s culture and what they look for in potential hires.
Four years ago, Jason VandeBoom had a difficult decision to make. His marketing technology company, ActiveCampaign, had been growing steadily and profitably for the past decade selling perpetual software licenses, but the industry was rapidly pivoting toward subscription-based services. VandeBoom knew that transitioning to SaaS was the right move for his business in the long term, but he also knew that the pivot would mean turning his back on steady revenue.
Exploring a new city is one of the most enjoyable parts of going on vacation. But when you live in a city the size of Chicago, there’s plenty to explore during stay-at-home weekends, too. Chances are you turn to the internet for recommendations when you’re looking to discover exciting new places. But most of the tools out there build on the premise that establishments and attractions can be neatly fit into categories and ranked in accordance with the wisdom of the crowd.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".