During the eight years I was surveying every sidewalk in Oakland, taking in the geology and geography as I went, I took thousands of pictures. Here’s a baker’s dozen of my favorite shots from the ancient alluvial fan that dominates central Oakland, specifically the large segment I call lobe 4. Every part of the Fan makes an interesting walk because of its rolling topography and the charm of the neighborhoods, different from block to block.
Lots of people love old photographs of familiar places, or old landmarks when they were new. I love old photos of Oakland because they show the land before it was paved over and/or forested. The early California photographer Carleton Watkins was instrumental in saving Yosemite as a public park, simply because his large-scale images let people see its beauty and grandeur for themselves. But he also practiced his trade up and down the Pacific coast, including Oakland.
Once upon a time there was a thriving native encampment near the head of San Antonio Slough, tucked under bountiful oak trees in a valley with a permanent stream. Then the padres of New Spain put the natives behind walls to earn their bread with the sweat of their brows, and a generation later the Mexican rancheros converted them to secular laborers. The valley, which took on the name Indian Gulch after the Indians were gone, has remained significant.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".