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Andrew Birmingham on Muck Rack

Andrew Birmingham

Verified
Sydney
As seen in: Mi3, LinkedIn, SAP Software Solutions, Australian Financial Review, iTnews, CRN Australia, Justmeans, Office Magazine, The Big Smoke, Digital Nation Australia, Health Services Daily
Covers:  analytics, business disruption, digital business models, internet, digital ecosystems, online retail, digital marketing, ecommerce
Doesn't Cover: gadgets
Infinitely curious. I'll follow you back I can't help myself. Likes are not endorsements. Opinions are personal, not professional.

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Andrew Birmingham’s Biography

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Andrew Birmingham is the editor and publisher of digital intelligence service Which-50. He is the former associate publisher of The Australian Financial Review and during his career he has reported on the technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The Australian Financial Review, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, bit.com.au and My Business. …

Andrew Birmingham’s Journalist Portfolio

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Interview: 'Make, manage, measure, mobilize and monetize' drive strategy, says Adobe Australia CE...

Interview: 'Make, manage, measure, mobilize and monetize' drive strategy, says Adobe Australia CE...

All campaigns start with content. That simple observation by Adobe Australia's CEO Paul Robson encapsulates t…

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End the denial and stop being digital business laggards, says Deloitte's Frank Farrall

End the denial and stop being digital business laggards, says Deloitte's Frank Farrall

Australia's consumers are digital leaders but its business leaders are laggards. That's our key take out from…

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Case study: A decade in the making, Salmat extends its digital transformation into the cloud

Case study: A decade in the making, Salmat extends its digital transformation into the cloud

Australia's leading B2C marketing services company Salmat has supercharged its digital services through a par…

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Business is going social very slowly and most execs rate their company's efforts a fail

Business is going social very slowly and most execs rate their company's efforts a fail

Most professionals rate their company's enterprise social networking effort as a fail according to a new repo…

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Digital transformation works best when driven from the top: Capgemini and MIT Sloan global study

Digital transformation works best when driven from the top: Capgemini and MIT Sloan global study

Do not let a thousand flowers bloom. Not if you want your organisation's digital transformation to succeed. I…

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Advertising, litigation and the piracy eco-system. Some big name brands might be getting legal le...

Advertising, litigation and the piracy eco-system. Some big name brands might be getting legal le...

Sometimes the internet reveals strange and uncomfortable connections, as some of Australia's biggest advertis…

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Articles

Beyond the Tornado: Agentic AI's first year unpacked with lessons learned, governance wins, workflow traps, agent drift and why the organisations moving fastest are the ones that moved most carefully | Mi3

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By Andrew Birmingham Verified, Nadia Cameron Verified, Paul McIntyre Verified
| Mi3 Verified
A year after Mi3 Australia began its agentic AI research deep dive – dubbed Inside the Tornado – that first wave of febrile experimentation has given way to what feels like the beginning of a Cambrian explosion as businesses embed AI agents into core operations, and realise measurable gains in areas ranging from pricing optimisation to creative production.
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DIY health content: trust fractures, AI fills the gap

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By Andrew Birmingham Verified
| Health Services Daily
Seventy percent of consumers believe contested health info, 35% turn to machines. Doctors still lead but lose their monopoly as consumers build their own truth networks. Health content once travelled in neat, straight lines. Doctors spoke, institutions endorsed, and the public listened.
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“You must unlearn what you have learned”: From shadow teams to budget ringfencing, here’s how a media owner, agency and brand are making space to adopt AI - and indulge failure | Mi3

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By Andrew Birmingham Verified, Nadia Cameron Verified
| Mi3 Verified
What you need to know: There’s a real need for teams to unlearn old habits and find new ways of working with AI adoption, agree senior executives from Foxtel, Howatson & Co, and Unicef. The problem is how you provide a safe space and air for them to get there in a world of productivity and efficiency crunch. Over at Howatson & Co, shadow teams have become an important circuit breaker for this very reason.
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Interview

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What was your first job as a journalist?

Freelancing for student magazines - they paid $10 a article.That was 30 years ago. Ironically that's more than some MSM outlets pay now

Have you ever used a typewriter?

Yes, for years.

How is social media changing news?

As a journalist is makes reporting much easier, both news gathering, but also cold calling contacts.