Though the vast, vast majority of analog watches tell time on a 12-hour scale, there are several watchmakers that have historically produced watches displaying all 24 hours of the day. Why? Well, for the most part, 24-hour analog watches are preferred by pilots, medical professionals, astronauts and other professionals who operate on a 24-hour time system (a.k.a.
In just a couple years, Farer has made a name for itself by offering colorful, vintage-inspired mechanical watches at reasonable prices. Previously that ethos was manifested in its three-hander and GMT models but now the brand is expanding its lineup with a new series of dive watches. Like the rest of Farter’s lineup, the Aqua Compressor Automatic takes on a decidedly old-school look.
The vintage watch market is booming and, according to the New York Times, Instagram is to blame. In recent years, the hobby of collecting watches has expanded form stuffy old men in tweed to young professionals wielding hashtags, ready to flaunt their collections. But for every decent photo of a watch out there, there are plenty others strife with glared-out crystals, blurry dials and cases covered in reflections or flanked by gnarly wrist hair.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".