In early July, Modern Times Beer sent a mass email to its subscribers asking for a little more support than just coming by the brewery or buying beer. The company needed its fans to get politically active. The email—subject line: “We need your help in Encinitas”—asked fans to attend a public hearing of the Encinitas Planning Commission to show support for a planned tasting room on South Coast Highway. Many did, and Founder/CEO Jacob McKean credits them with the commission’s vote going his way.
The 22-ounce beer bottle, or bomber, once dominated packaged craft beer sales. But UPC scan data compiled by the Brewers Association quantifies what many have likely observed just walking into a liquor store—cans have taken a significant bite out of the glass bomber’s market share. Since 2013, craft beer cans as a percentage of sales volume has more than tripled, from 5.3 percent to 17.2, with no sign of slowing down.It’s not just cans killing the bomber, though—it’s also six-pack bottles.
It was just a short, simple gripe on social media. “As a Republican in college, I am genuinely afraid to speak about my conservative views in fear of being stereotyped or labeled negatively.”Michelle Shampton, a sophomore at Ball State University in Muncie, Indiana, said that in a tweet on March 17. It took a few days, but after a handful of retweets and replies, the tweet began to snowball.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".