Over Christmas and New Year, DAVID read 'You May Never See Us Again: The Barclay Dynasty' by Jane Martinson. After that tale of offshore havens, tax avoidance, and family conflict, he feared the worst from this Aviva commercial about succession. His fears about father and daughter restaurateurs Gino and Gina were unfounded, though. The story of how Gina inherits the family business is supported by more of the clever visual effects viewers have come to expect from this campaign.