Andrew Olaf Shelton

1 Introduction With the rapid advancement of molecular methods in recent decades, it is now possible to easily characterise multiple species present in a single DNA sample. Leveraging conserved regions of the genome, specifically designed oligonucleotides, or primers, can amplify a diverse array of taxa, generating millions of sequences representing many different species. This approach, termed “DNA metabarcoding,” is often used to make inferences about the composition of the sampled community.

ao link Don't underestimate the power of influence when marketing in 2025 20 Feb 2025by Andrew Shelton As our industry emerges from another frenzied peaks sales period (how was it for you?), it might be helpful to pause for thought and consider what worked, what didn’t, and what you would do differently next time. (Credit: iStock / Atstock Productions) Perhaps I can help. Around 80 senior travel marketers recently gathered for the first Travel Marketing Huddle.