Andrew Shipilov on Muck Rack

Andrew Shipilov

France, Somerville
As seen in: Wiley Online Library, Yahoo Singapore, MIT Sloan Management Review, Harvard Business Review, INSEAD Knowledge, Forbes India, Tribune Content Agency, Qrius, Business a.m., MediavataarME.com
Strategy Professor, @Insead, studying networks, innovation and competitive advantage.
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Articles

Your Strategy Is a Flashlight, Not a Business Plan

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By Andrew Shipilov
| INSEAD Knowledge
I recently had the opportunity to speak at ChangeNow, a global summit that brings together leaders working at the frontier of social and environmental change. The question that opened our panel felt as urgent as any on the programme: What does strategy actually mean in a world that won’t hold still? My answer was blunt. The business plan, as most organisations conceive it, is dead. Strategy is not a business plan.
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The trap behind AI experimentation

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By Nathan Furr, Andrew Shipilov
| ecommerce.co.za
A recent MIT study found that 95% of investments in generative AI have produced no measurable returns. It’s a sobering figure, especially for leaders who have spent months urging their teams to experiment with this new technology. If nearly all those pilots failed, should companies stop trying altogether? Or is the problem not with experimentation itself, but with the way it’s done?
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AI Agents Aren’t Ready for Consumer-Facing Work-But They Can Excel at Internal Processes

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By Nathan Furr, Jur Gaarlandt, Andrew Shipilov, Sid Mohan
| Harvard Business Review Verified
AI Agents Aren’t Ready for Consumer-Facing Work—But They Can Excel at Internal Processes Companies can create value with agentic AI, but they often start in the wrong place. While it can be tempting to use agentic AI for customer-facing applications, those tend to be complex, messy, and unforgiving of errors—not ideal for agentic AI. Over the past two years, we’ve all heard a lot about generative AI.
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