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Andrew Thomas

As seen in: LinkedIn, Red Hat, MSN, Business Insider, Forbes, The Wall Street Journal, Yahoo Singapore, Psychology Today, Inc., MDPI and
Coach founders at intersection of startup advisory & somatic work | Former Founder ($100M raised) | @daotherapy - I help make DAOs work
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Articles

Here's What Nobody Tells You

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By Andrew Thomas
| Rolling Stone Verified
Zamrznuti tonovi - stock.adobe A few years ago, I watched a scrappy, high-growth brand hire a former colleague of mine — a marketing director straight out of a massive CPG conglomerate. On paper, she was brilliant, armed with the rigorous strategic toolkit that builds billion-dollar portfolios and the founders were ecstatic to finally have “grown-up” leadership in the room. Yet, despite that promise, she didn’t last long.
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Beyond the Algorithm: Why the Best Marketing Still Comes From Human Intuition

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By Andrew Thomas
| Rolling Stone Verified
Malambo C/peopleimages.com - stock.adobe.com Certain moments in a marketing career have a way of distilling years of experience into a single, essential lesson. For me, that moment came during my time at PepsiCo, when I saw firsthand how a brand’s soul can be lost to a spreadsheet. I was working on two of the company’s health and wellness brands, Naked Juice and KeVita, when the contrast between them became a masterclass in the limits of a purely data-driven approach.
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From Niche to Mainstream: US Consumer Trends and Preferences for Elderberry Products

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By Andrew Thomas, Francisco Aguilar
| Usda Forest Service
Elderberry ( Sambucus spp.) is an emerging and popular specialty crop in North America and worldwide. Both the fruit and flowers are being increasingly consumed because of their proven health benefits, mostly in the form of dietary supplement products. We explored changes in consumer knowledge and purchasing preferences regarding elderberry products after comparing results of a survey conducted in 2022 with those of a previous study conducted in 2011.
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