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Articles by Andy Lipscombe
MediaCat Magazine Podcast Bob Hoffman on Ad industry failures, tracking, and fame 00:00 / 39m Apple Podcasts Podchaser Spotify TuneIn YouTube Download file | Play in new window | Duration: 39m | For this pod our Editor Mike Piggott spoke to acclaimed author, blogger and speaker, Bob Hoffman, about age, wisdom, learning, and the constant and consistent failures of the advertising industry.
Opal Turner, Creative Copywriter at Ogilvy One half of an unconventional creative team with partner Luke Lasenby.
Knowledge of awe gives brands a route map to success
The Northern Lights illuminating our skies; Simone Biles revealing new levels of human capability at the Olympics; extraordinary acts of bravery and communal kindness in the wake of the Southport murders; the small green shoots of hope at the base of the felled Sycamore Gap tree. These have the power to induce ‘awe’ in all of us. They unite people in a shared emotional response that enhances our happiness and enlightenment.
Talking regenerative brand design with Bob Sheard
MediaCat Magazine Podcast Talking regenerative brand design with Bob Sheard 00:00 / 29m Apple Podcasts Podchaser Spotify TuneIn YouTube Download file | Play in new window | Duration: 29m | For this podcast our Editor Mike Piggott spoke to Bob Sheard, co-founder of brand design agency FreshBritain. They discussed how Bob got into brand design, and how he was quite possibly the first man in Yorkshire to own a certain pair of adidas trainers.
What VC investors want to see in a start-up's brand
Andy Lipscombe, director of brand strategy at FreshBritain, explains the value of a powerful brand when raising capital Watch enough Dragons' Den and you’d assume that securing a backer is the toughest mountain any entrepreneur has to climb. While that can be the case, there’s something equally challenging in bringing an idea for a successful product or service to market.
Building a brand with inherent financial value to drive investment
By Andy Lipscombe, below, Director of Brand Strategy, FreshBritain There’s often a mystique around successful entrepreneurs, especially the ones that create great brands. This breed of entrepreneurs are highly creative visionaries. They are often inspired by a real, authentic life experience and are driven to make the world a better place, identifying opportunities and a future that others cannot see.
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