Sprinkles Chocolate’s latest cupcake innovation, Sprinkles Cupcake Bites, is a bite-sized innovation that brings bakery-style flavor and texture to snacks, according to the company. Cupcake Bites feature a soft, cupcake-like center coated in rich, frosting-flavored shells. They come in four flavors: Birthday Cake, Cookie Dough, Red Velvet and Cookies & Cream. “We’re excited to introduce Cupcake Bites as the next evolution of our brand,” said Ashley Rogers, CEO of Sprinkles.