As the 2026 Ampol State of Origin series heads to a decider, DrinkWise Australia has launched a campaign encouraging fans to celebrate responsibly and treat fellow supporters with respect. Supported by the National Rugby League, the Queensland and New South Wales governments and support services including 1800RESPECT, No to Violence and 13YARN, the campaign promotes moderation for those choosing to drink while reinforcing respectful behaviour before, during and after the match.