Anita Lankinen

Think about buying a physical product. What would sell it better - seeing, touching, and trying it out or just hearing about it? You guessed it right, it’s the former. Playable ads are advertising units that offer an interactive experience rather than a static, ‘agency-less’ viewing of a video or, even worse, a tiny banner at the bottom of the screen.

Customers expect a frictionless, personalized experience. The shift in consumer behavior has led to a new marketing trend focused on building personal relationships between brands and their customers, known as “brand advocacy marketing” or simply “advocacy marketing”. Advocacy marketing is the process of turning customers into brand advocates. It’s the best way to turn word of mouth into a positive force that drives your business forward.

Internal communications software solutions have been one of the most in-demand workplace technologies in 2020 and 2021. The emergence of remote work and distributed workforce are requiring employers to redefine their communication strategies in order to better support their employees and keep them connected.