Twenty years ago, I co-founded a company named ClickZ. The idea was pretty simple: to help businesses figure out how to use for marketing this nascent thing called the World Wide Web. That was 1997: a pre-Google, pre-email-marketing (for the most part), pre-Facebook (and pre-MySpace!) world. Said another way, it wasn't Web 1.0... it was Web B.C. In evolutionary terms, the Web was closer to the primates and gibbons than human bipeds who walked upright.
Updated 8/5/17Earlier this week I shared with The Writing Rundown crew a basic schedule I adhere to that allows me to get in 3-5 hours of reading daily. While attending yoga classes, meeting friends for meals and hanging out, writing for 2-3 hours…and running Craft Your Content. Needless to say, I like to get a lot of time out of my days, and only occasionally “waste time” to go on day-long Netflix binges during which I never change out of my jammie pants.
Tom Fishburne is masterful at capturing the absurdity of our marketing life, reminiscent of how Scott Adams has lampooned cubicle life via Dilbert. I’ve been receiving Tom’s weekly cartoon via email for a while and I look forward to it every week. I’ve used Tom’s cartoons in many presentations and workshops over the years, to add a bit of levity, but also to make a key point or two.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".