Anna Baskin

People don’t like change. Especially from their financial institution. Nobody wakes up hoping that their banking app has been completely redesigned or that the options on the phone menu have changed. Even if YOUR team is excited about positive change, whether it’s a faster app or better payment experience, members are usually thinking one thing: “Please don’t make this harder for me.” And honestly? That’s fair.

Love it or hate it, artificial intelligence (AI) is here to stay. But while many of us equate AI with using ChatGPT to write content, the power of AI reaches far beyond that. Not to say ChatGPT isn’t a great tool for brainstorming and outlining copy, but the possibilities are endless when it comes to AI, and it’s not all generative, either. Here are just a few ways your credit union can use artificial intelligence to boost efficiency, creativity, and productivity.

Early in my career in the financial services industry, I had a moment of clarity that shaped my purpose-driven work. As a loan officer, I frequently made difficult calls to applicants whose mortgage applications were declined due to high debt-to-income ratios and low credit scores. These calls were heartbreaking—I was the bearer of bad news, telling people they couldn’t purchase their dream home. At the time, there was little I could offer them except a suggestion to check back in the future.