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Antoine Debarre

As seen in: Bain & Company
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Articles

Your AI Budget Is Growing. Your Returns Aren't. Here's Why.

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By Michael Heric, Purna Doddapaneni, Antoine Debarre
| Bain & Company
Every year, boards approve bigger automation budgets. Every year, CEOs sign off on the next wave—robotic process automation (RPA), then machine learning, then generative AI, now agents. And every year, the savings fall short. Not catastrophically, not enough to kill the programs, but consistently, quietly, and by a margin that should be making executives uncomfortable.
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