It’s that time of the year again. Time to decide whether or not we’ll make resolutions, given the huge blank slate in front of us. I go through phases with resolutions. This year I’m in an I-don’t-need-to-make-any phase (although I do have a small one to use less paper towels). I’m not making any major resolutions this year because I’m never not working on a goal, and also because I feel that I’m on track to achieving the ones I’ve set for this phase of my life.
Especially in this day and age, with a 24-hour news cycle, and seemingly endless content, it’s so challenging to create a true connection to people, or evoke a feeling that won’t be cast aside almost immediately. That’s where strategy has the opportunity to play a real role; it allows us, as marketers, to establish value with an audience by finding ways to transcend more short-lived moments in time.
There’s no question of Rihanna’s ascension in the playground of fashion and beauty. Nestled in the inner workings of fashion’s elite, her coterie boasts power players of the most exclusive kind. She’s texting buddies with Anna Wintour, collaborated on a trio of shoe collections with Manolo Blahnik and was pulled by Raf Simons, then Creative Director of Dior as the brands’ first Black woman to front a campaign. Not to mention her wildly popular and fast growing PUMA line.
The world has gone mad! Keep your mind and body at its full potential. From root vegetables to calming apps, health and wellness coach Rachel D. shares her secrets to a stress free, healthier you! https://t.co/zUM2hhmBbc
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".